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Search Engine Optimization (SEO)
Search Engine Optimization is nothing but a digital marketing strategy to improve a websites organic traffic (traffic which comes from search engines), rankings and online visibility. Visibility of a website in search engines is most important to get a high traffic. SEO focuses on improvising all elements that effects search engine results. These elements falls mainly under two categories, they are – on-page SEO elements and off-page SEO elements.
Search Engine Marketing (SEM)
Search Engine Marketing is a kind of internet marketing strategy which helps us to promote our websites in search engine results page primarily through paid advertisements. By using this technique we can increase our website visibility in search engine result pages (SERPs). Easy targeting and immediate results are main elements to go with this.
Social Media Marketing (SMM)
Social Media Marketing is one of a digital marketing strategy, which utilizes the power of social media channels to achieve all marketing and business goals. By using social media marketing you can easily promote your products and services with the large number of people. So we can say it as a low cost highly effecting form of marketing technique. Social Media Marketing helps to improve sales, traffic and brand awareness.
Pay - Per - Click Advertising (PPC)
Pay Per Click Advertising is an online advertising model in which advertisers pay each time when a user clicks on the advertisement. Simply, it is a process of buying visits to your website. These advertisements will be placed on the most common advertisement platforms like Google, Yahoo, Bing, Facebook, Instagram, LinkedIn and Twitter.
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